Pioneer Of Humanability: Nigel Jacob
In an interview with PSFK, working in collaboration with Verizon, Nigel Jacob discusses how he is using technology for good with his work for New Urban Mechanics
View ArticlePSFK Launches The Occasion-Based Marketing Debrief
New report provides a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement
View Article[New report] Occasion-Based Marketing Debrief
From immersive fan experiences to celebrations of diversity and inclusion, brands are finding new ways to engage with consumers on a human level and speak to their sense of identity. Through the lens...
View ArticleInterview: How To Build A Cult Beverage Brand Into A Market Leader
In this interview, Vita Coco's executive vice president of global brand strategy and development discusses how the brand's entrepreneurial environment and strategy are enabling the coconut-centric...
View Article[New report] The New Gifting Experience
This research paper explores how retailers are reinventing the wishlist/gift registry, turning gifting into a more personalized and seamless experience. In addition to the traditional gifts associated...
View ArticlePioneer Of Humanability: Sixto Cancel
In an interview with PSFK, working in collaboration with Verizon, Sixto Cancel discusses how he is using technology for good with his work for Think of Us
View ArticleHow Brands Are Motivating Consumers By Gamifying Health And Wellness
From allowing users to earn cryptocurrency for their workouts to exchanging customers' health and activity data for discounts, brands are finding dynamic and engaging ways to keep their customers on...
View ArticleHyperlocal News App Teams Up With Yelp To Provide Viewers Restaurant Reviews
Local Now is tapping into the website's wealth of content to round out its customized offerings and help users make dining decisions
View ArticlePSFK Introduces The Pioneers Of Humanability
With our partner Verizon, PSFK is proud to present the people, organizations and companies that are building the future, finding innovative uses for technology to do more new and do more good
View Article[New report] The Pioneers Of Humanability
PSFK’s Pioneers of Humanability report spotlights the leading figures and organizations creating sustainable solutions and innovative applications to improve our everyday lives. Developed in...
View ArticlePioneer Of Humanability: Amanda Parkes
In an interview with PSFK, working in collaboration with Verizon, Amanda Parkes discusses how she is using technology for good with her work for FT Lab
View ArticleMaybe We Should Drop Mother’s Day & Rethink Occasions Completely?
PSFK's research shows that occasions that center around personal identity, not commerce, have the most potential for lasting impact and long-term sales
View ArticlePioneer Of Humanability: Ran Harnevo
In an interview with PSFK, working in collaboration with Verizon, Ran Harnevo discusses how he is using technology for good with his work for Homeis
View ArticleInterview: How A Baby Skincare Brand Enables Quality, Transparency And...
In this interview, MADE OF's founder shares their process for creating natural skincare offerings that appeal to health and environmentally-conscious consumers
View ArticleHow Brands Are Forming Deeper Connections By Providing Concierge-Style Service
From sleep coaches to personalized makeup consultations, retailers are focusing on offering consumers personalized experiences that help drive brand value
View ArticleHow Brands Are Providing Streamlined In-Store Shopping
Implementing digital activations like kiosks, retailers are making it easier for consumers to browse and pick up their items, forgoing the need for sales associate aid and simplifying the consumer...
View Article[New report] Elevating In-Store Experience With Digital Touchpoints
This research paper explores how retailers are leveraging interactive digital touchpoints to reinvent the product discovery and checkout process and enable customers to have more seamless, informed...
View ArticleOp-Ed: How Building A Better Brand Might Just Change The World
Founder and CEO of NYC-based marketing agency Renegade, Drew Neisser explains how brands can take inspiration from two speakers at PSFK's CX Conference who marshal the potential to improve the world as...
View ArticleHow Grocers Can Leverage Holidays & Occasions To Foster Deep Consumer...
Consumers still prefer to shop at physical grocery retailers, compared to their online competitors, and as PSFK Strategist Conner Dial communicated to Progressive Grocer, this retail channel can...
View ArticlePSFK Tracker Reviews Most Innovative Retailers Across Sectors
Our index is beginning to provide a way to compare DTC brands and other pure play retailers with legacy corporations
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